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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes...

The post The Big Damn Guide To Facebook Ad Targeting appeared first on Content Harmony®. Jump to Section… Ad Targeting Overview How Targeting Sections Interact Targeting Audience Sizes Deep Dive Sections: Custom Audiences, Location, Age, Gender...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...