Akolade.com.au

Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement. So said Heather...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

LinkedIn or LinkedOut? Why Your LinkedIn Profile Can Make the Difference in Your Job Search—and 17 Must-Have Components These days, for those stuck in the job market, social media can be the great differentiator. Use it effectively and it can give...

About 18 months ago, the term “Content Marketing” started showing up in earnest  in Marketing discussions as The Next Big Thing.  This “new” field of marketing isn’t so much a new field, though, as much as it is...

Social media marketing and mobile app development are hot topics on the mind of every marketer. These topics should be on the minds of every business owner, too. If you have recently begun re-selling mobile apps, there is a good chance you may be a marketer...