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The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

So what is SEO or search engine optimisation?  Is it really a mysterious digital marketing discipline? SEO is the art of creating an outstanding website that consumers love to browse, as well as providing users with what they are looking for, while...

Home › SEO Tips › How to get hired as an SEO by a SEO Company With the demand for Search Engine Optimization (SEO) skills on the rise, it’s no wonder that more and more people want a career in the SEO industry. This post covers the step by step guide...

Above the fold The portion of your website which is visible to the visitor without them having to scroll up or down. In web marketing terms it is considered prime real estate. Algorithm The technology used by a search engines to determine what pages...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...