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Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music magazine, and band weigh in on the value of email marketing in the music...

Your inbox, if unfiltered, may contain 80 to 85 percent1 the equivalent of what we call junk mail in the postal realm, its electronic edition known as spam. Most people know that spam is considered any unsolicited email that is sent for the purpose of...

GMAIL UNSUBSCRIBE LINK: MARKETERS FORCED TO BECOME RELEVANT In case you haven’t already seen it, news was announced late last week that Gmail will start adding an unsubscribe link to marketing communications – whether they are legitimate...

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