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  • Tools to manage your social media campaign
    via socialmediaportal.blogspot

    When setting up a social media campaign, it is crucial to manage your presence online. This does however take up a lot of time and energy, but if done correctly, it can have a massive impact on business. If your business lacks manpower in these departments...

  • I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they...

  • Posted by MatthewBarby This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Time...

  • It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

  • Oscar de la Renta's spring 2014 Fashion Week pins Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013. Digital enabled marketers to engage with target consumers on a personal level through...

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  • While you were busy doing your job as an event planner, the Internet was transforming marketing. You kept saying to yourself, “I have to find out more about how to market my event online.”  But you were just too busy. Suddenly, everyone’s talking about...

  • It is with mixed emotions that we at Smarter Shift announce we are stepping away from our popular Twitter chat about content marketing, #ContentChat. We're handing the reigns to Lucy Rendler-Kaplan, who will continue on as solo moderator. Three years...

  • This week #contentchat hosted Brian Honigman, of Honigman Media, who shared his tips for determining topics to cover in your content marketing. Brian is the CEO of Honigman Media, a content marketing consultancy that provides strategy on content distribution...

  • This week #contentchat welcomed social media strategist and podcaster Chris Barrows to share his expertise on the topic of "Building Community via Podcasting." Barrows, chair of the eduWeb Digital Summit (@eduwebconf) and host of the Why I Social Podcast...

  • At the beginning of each year many of us find our thoughts turn to setting and accomplishing goals. Content marketers being no different, we decided to ask them just how they approach this process. Our open discussion drew a bevy of great advice and...

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  • Home - Smarter Shift

    Communicating with Purpose Smarter Shift is a content development and communications firm that helps clients deliver ideas and messages to build a better world. We set out to immerse ourselves[...]

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