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Static Tealium. Tealium is a customer data platform (CDP) that connects your data so you can connect with your customers!

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Why Your App Should Actually Be Saving You Marketing Dollars| By |Bryn Adler
via technopreneurph.wordpress

When it comes to marketing a large organization or small startup, the issue is always the same: How do I divvy up and stretch my budget to make sure we meet our goals and utilize all of our channels effectively? This leads to prioritization of tactics...
2014 Temkin Group CX Vendor Excellence Award Winners
via experiencematters.wordpress

Today we announced the results of the 2014 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. Congratulations to this year’s winners: Allegiance Clarabridge...
Jargon Busting: Big Data and Other Tech Buzzwords Explained
via idgresearch

Big data. Predictive analytics. Machine learning. We’ve all heard these technology buzzwords tossed around, but what do they really mean? To think clearly about the increasing role of data in business, organizations must navigate a new world of tools...
Open Sourcing What Works in Health & Wellness
via thehealthcareblog

By DAVID CHASE Few argue that we have a fully optimized healthcare system. In fact, many argue the opposite. I have good news for you. All of the components of a high achieving health ecosystem have not only been created — they have been proven with...
How To Identify and Activate Your Mobile MVP Customers
via b2cmarketinginsider

If you could talk to your most loyal mobile customers, what would you ask? How would you engage them? What could you learn from them? Every marketing team dreams of identifying and activating this loyal group, although few take the time to really get...

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How To Get Ahead With Zero-Party Data (It’s a Customer Data Gamechanger)

This blog acts as a guide for zero-party data, how to collect zero-party data, and the benefits of this underutilized data type. Plus, we discuss how to use your zero-party data strategy as a competitive advantage. In our latest webinar, Zero-Party...
Tealium Feature Spotlight: Connectors Dashboard

Explore the latest from Tealium, Connectors Dashboard. Connectors Dashboard equips users with intuitive visualizations and intelligent reporting to optimize connector setups and enhance data volume and quality. Introducing Connectors Dashboard, a powerful...
How Customer Data APIs are Critical to Your Business

Why customer data APIs are relevant to more than just developers, and how business roles should take advantage This is part 1 of a 2-part blog series exploring the business value of CDP APIs, and Tealium’s approach to APIs in light of our recently released...
A Complete Guide to Data Collection for Artifical Intelligence (AI)

As Artificial Intelligence (AI) continues to be embedded in businesses, it’s clear that clean, real-time data stands as a critical lynchpin in its effective application. Our webinar, Drive AI Results with Trusted Data, featured CEO, Jeff Lunsford, along...
Your Guide to The New Office for Civil Rights (OCR) Guidelines Regarding the Use of Online Tracking Technologies

The bulletin released by the Office for Civil Rights at the US Department of Health and Human Services (HHS) in October 2022 offered specific guidelines regarding the use of online tracking technologies by HIPAA. This led to a major overhaul in how HIPAA...

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Tealium | Universal Data Hub and Enterprise Tag Management

All of your data. Fully integrated. Tealium’s Universal Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify...