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Content Marketing Crowdsourcing Across Your Organization
via b2cmarketinginsider

Most marketers are on-board the “content marketing train”, with 71% increasing investment in this area in the coming year. However, allocating funds to content marketing is only the first step. The more challenging part is how to provide...
Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi
via agencymanagementinstitute

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...
How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X [VIDEO]
via futureofbusiness.sap

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half...
The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content
via thewritersforhire

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global...
How to Create Customer Personas for an E-commerce Store
via ecwid

Do you truly know who your buyers are? Do you understand their motivations for buying from you? If the answer to these questions is "no", there is a good chance you’re not exactly seeing the promised results from your marketing efforts. You’re not...

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Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy

Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining...
So What is Google Looking For?

This week we hosted two webinars on 'The Power of the Panda', where we discussed Google's latest algorithm update and what the update means for the direction of your website and content marketing strategy So what is Google looking for? 1. Panda is...
Facebook is Cleaning Up our News Feeds with its Latest Update

Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, "the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these...
3 SlideShares Worth of Sharing

We are all about SlideShare these days. With so many great presentations on SlideShare, it's like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently...
Enhance Your Marketing Strategy With the Right Content

Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done. ContentMX Intro to Content from ContentMX...

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Frequently Asked Questions - ContentMX

ContentMX provides strategy, content, and a platform (called Butterfly Publisher) for launching, managing, and measuring content marketing campaigns.
The world’s most trusted partner marketing ecosystem where channel partners thrive

The ContentMX partner ecosystems have over 8,000 users, 78% of which are distributing marketing from multiple vendors and have attributed sales from $50,000 to $2.5 Million.