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Homebiz4less.com Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering...

The raw numbers touted in the Techno-Classica press releases told the story all along, but like one’s first visit to the Consumer Electronic Show (CES) in Las Vegas, you really don’t understand the sheer magnitude of an industry until you go to its global...

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources. The first is a timeless "top-down" approach rooted in generating broad awareness of a unique selling proposition (USP) through broadcast...

Interbrand, a consultancy fast, has published its 13th annual fillet of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a body that has dominated the survey before this its birth), the 100...

CYNOPSISSPORTS 08.24.15 Good morning. It’s Monday August 24, 2015, and this is your first early morning Sports briefing. The swelling conflict between fast & click-friendly versus accuracy & reputation has left not only a plethora of editors...