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KEY POINTS Mobile has played a huge role in cementing the dominance of what we're describing in this report as the Big Three e-commerce retailers, Amazon, eBay and Wal-Mart. Mobile-only users account for one-fourth to one-third of the total U.S. digital...

The new iPhones and Apple Watch sure got most of the buzz after the latest Apple launch event a few weeks ago. But Apple Pay, which launches this week with the release of iOS 8.1, may end up being the most impactful announcement in the long term. There...

Mobile wallets are poised to become a massive marketing channel While mobile wallets currently offer significant value to brands, marketers must also look beyond those solutions and focus on mobilizing loyalty platforms to create branded moments and...

A Brief History Of Deep Linking. The iOS App Store used to be simple. Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes a summary of the WWDC 2015 announcements, details on downloading iOS 9, the new features...

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp Gives Customers The Ability To Send Text Messages To Businesses Yelp, the review site created...