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Why Do We Buy? Because Of These 5 Secret Psychological Triggers in Copywriting Boost sales and connect with your audience by applying psychology to your copywriting MAY 9TH, 2016 BY KALEIGH MOORE Copy that taps into psychology can boost sales like...

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MOONGLOW IS LESS a family story than a story about a family trying to get its story straight. The unnamed protagonist — a tough, stoic, secretive, clenched-feelings engineer — is the grandfather of the narrator — a sensitive, emotive novelist named Michael...

If you publish and market books, you probably understand the importance of keeping up with industry trends. Sites like Publishers Weekly, Digital Book World, Jane Friedman’s blog, The Hot Sheet, and the BookBub Partners Blog can help you learn about...

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who...