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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

You’ve got questions and we’ve got answers. Here are the top SEO webinar questions answered by our experts. If you missed our Maximizing Your SEO Efforts in 2015 not to worry! You can view the video and webinar slide deck. With limited time, we weren...

It should come as no surprise that there's a world of difference between selling an idea on Kickstarter and creating a successful product for retail. Our guest on this episode of Shopify Masters is Nate Barr, the founder of Zootility Tools, surprisingly...

Ok, here is the scenario: you’ve developed a brand-new product or created an extremely useful service that’s ready to be shared with the world. But there is just one snag: you have little or no knowledge of how to effectively sell online. You need a...

Posted by n8ngrimm The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. But Google is the biggest search engine, right? Actually, if you are in eCommerce, Amazon should be far more important to you than...