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If you’re like the vast majority of entrepreneurs, the idea of a press release has barely crossed your mind. I’ll let you in on a little secret. You’re missing out. Press releases, once the dominant way for businesses to gain a little media attention...

The web has changed the rules about marketing. Buyers and customers can now read your news releases directly and within minutes of you making an announcement. Today, savvy business owners use press releases to reach their buyers directly. This article...

Image courtesy of  www.bbc.co.uk We hear from people who are interested in learning more about the value of public relations all the time. Business owners and entrepreneurs frequently call our office because they want to create greater awareness of...

By Maggie Aland, Staff Writer, Fit Small Business Press releases may sound old fashioned, but they still have a place in today’s high-tech news world. Even though we can get our news 24/7 through nearly any medium we like—television, radio, internet...