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Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended...

An effective landing page means far more to your business than you could ever imagine. It’s a fact that products and services receive more conversions when you layout the benefits, media components and pictures in a well-designed landing page. This...

Preamble A short conversation with a wonderful British physicist on a boat in Hong Kong prompted this post. It outlines the mathematical foundations of Web Summit, as well as our broader methodology for optimising human gatherings explained in part...

WP Theme Ultima Reviews and Bonus by Ben Murray WP Theme Ultima reviews is best product WP Theme Ultima is a 16 fully-supported, never-sold WordPress themes that give your website the marketing firepower it deserves. Just show your clients how much...

On the morning of Thursday, July 12, 2012, Yahoo’s interim CEO, Ross Levinsohn, still believed he was going to be named permanent CEO of the company. He had just one meeting to go. That meeting was a board meeting to be held that day in a large...