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J. Gerry Purdy, Ph.D. Principal Analyst, Mobile and Wireless Gerry.Purdy@aotmp.com | LinkedIn Recap of the 2016 Open Mobile Summit Building native vs. mobile web apps. Creating great user experiences. Testing and validating code. Quickly adjusting...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes...

MAPIC—The International Retail Property Market will take place this year from November 16 to 18. The industry once again embarks on its pilgrimage to Cannes in southern France. On a tour through the halls of the Palais des Festival, we will learn, among...

I have had the great fortune of spending the past 15 years of my career working side by side with one of the greatest marketing and business minds of our lifetime, David Aaker. I studied, quoted, learned and even stole from Dave’s landmark work on brand...