Marketingmag.ca

Find out what’s working now … and what’s next Shoppers are changing their behaviour faster than you can Google retail reinvention. Myriad influences, from mobile to social to big data, are having an impact that goes beyond evolution, bordering on mutation...

Yogurt brand Chobani has launched a new creative platform and campaign centered on living life naturally. Chobani’s multi-media, multi-platform campaign focuses on the brand’s core belief: “To love this life is to live it naturally.” The “Love This...

Its that time of the year again. 2013 was an incredible year for mobile, and if anything 2014 is shaping up to be even more momentous and exciting. For starters, 2014 is the year we can finally stop breathlessly declaring “this is going to be...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

A CYNOPSIS MESSAGE FROM SCRIPPS INTERACTIVE NETWORKS May the Best Brands Win Every month over 190 million consumers make our brands part of their lives. That’s engagement.  That’s the power of our brands. Life works better here. Scripps Networks....