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One of the biggest challenges for small business owners is knowing which tools or platforms to use that can help them be more effective, more efficient and more profitable. I’ve owned a small business for 19 years now and am kind of a tool freak...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

As interruptive marketing techniques are increasingly ignored, B2B buying habits are evolving. Now, for marketing strategies to be effective, they must recognise buyer’s abilities to research answers to their solutions, and supply the answers to earn...

By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...

This is our super secret strategy for making inbound marketing work for our clients and ourselves. (Yep, you’ve just hit the jackpot.) An Introduction To This Massive Post Video Transcription We love to help companies succeed with their inbound marketing...