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Messaging matters, yes. But the brilliant cognitive linguist says there's more to winning elections than that. In 1996, cognitive linguist George Lakoff released “Moral Politics,” a book that should have utterly transformed our understanding of politics...

Guest Commentary Editor’s Note: This article first appeared in the Ho-Chunk’s tribal newspaper, Hocak Worak, in reaction to coverage the Wisconsin State Journal wrote about funds received by Ho Chunk tribal citizens upon reaching their ...

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This is why conservatives win: George Lakoff explains the importance of framing — and what Democrats need to learn Messaging matters, George Lakoff tells Salon, but the key to politics is combining message with a moral grounding Paul Rosenberg Progressives...