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Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised versions...

Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast...

If you have your own website or blog, you know full well that managing it is a little mind numbing. Not only do you have to worry about the ongoing Panda and Penguin updates, but you also have to concentrate on getting quality traffic, link building...

**Neustar, Inc. (NYSE: NSR)** is a trusted, neutral provider of real-time information and analytics to the communications services, financial services, retail, and media and advertising sectors. Neustar applies its advanced, secure technologies to help...