Influenceatwork.com

http://bit.ly/1MVLenN This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated...

In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you. Want more advancement or responsibility? You must influence executives...

BY INFLUENCE AT WORK Have you ever agreed to do or buy something you really didn’t want or need, and later wondered, “Why did I say ‘yes’?” You’re not alone. Whether you ended up doing a colleague’s job, buying nutritional supplements you had little...

One of my professional thrills is to have had the pleasure of working with the world’s foremost expert on persuasion, Professor Robert Cialdini for many years.  I’m honored to be the only Ph.D.-level Industrial-Organizational Psychologist...

Through times of critical hype and times of heightened criticism, neuromarketing has been with us since the late 1990s, and going strong. Countless strides have been made in psychiatric studies of consumer behavior since that time, especially in the...