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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

92.7 BIG FM celebrates Music Maestro Khayyam’s 88th Birthday on ‘Carvaan-E-Ghazal with Talat Aziz’ ~ Ghazal Maestro Talat Aziz, the host of ‘Carvaan-E-Ghazal’, to present a special episode featuring music stalwart Khayyam...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

A CYNOPSIS MESSAGE FROM AZTECA AMERICA AZTECA AMERICA Fastest-growing Spanish-language network in prime time among key demos in June Total viewers +41%,  A18-49 +52%, and A18-34 +67% Highest June ratings in 4 years across total viewers, A18-49, and...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...