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Think you know your audience? Think again.
via digitalmarketingmagazine

We live in the age of the ‘powerful customer’, when everyone can contact businesses directly and widely broadcast their opinions into the public realm. While this presents a range of challenges for marketers, it also offers huge...
Can we prevent terrorism by checking immigrants’ social media accounts? No.
via publicdiplomacypressandblogreview.blogspot

By Zachary C. Steinert-Threlkeld and Jesse Driscoll December 29, Washington Post This July 27, 2014 photo shows Tashfeen Malik, left, and Syed Farook as they passed through O’Hare International Airport in Chicago. The couple carried out the shootings...
Detailed guide: Open policy making toolkit: social media listening and analysis
via cabinetoffice

More than 50% of people in the UK use social media every week, so it is an important source of information for policy makers. It can feed our policy understanding by building our knowledge and helping us to make informed decisions. It is often also used...
Marketing Day: New Details On Pinterest’s Ad Plans, Facebook’s Cross-Platform Ad Network & More
via arizonaonlinemarketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling The music service...
“AI will be huge in terms of its impact and helpfulness in social media analytics”
via blog.twingly

Interview with Tam Su, Senior Director of Product at Crimson Hexagon, a social media analytics company with headquarters in Boston, US. Hi Tam, what is your background and what is included in your current role at Crimson Hexagon? I have been in tech...