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Marketing Technology Integration in 2014
via xen

As we move into the second half of 2014, and a new financial year for Australia, many marketing managers will be considering the best approach when it comes to strategy and the tools they use to enable a robust and agile marketing campaign. As technology...
[job] Marketing Manager in Victoria
via kitjobau

Province: Victoria Description: Program Manager – Automated Marketing You are using an outdated browser. Please upgrade your browser or activate Google Chrome Frame to improve your experience. Why Join Mentors Online Classes Resumes Career Advice...
Best of B2B Marketing Zone for March 13, 2014
via b2bmarketingzone

Best of B2B Marketing Zone March 13, 2014 BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014 CMOs Win When High-Value Customers Are Treated Personally Online 'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce...
A vision of marketing orchestration beyond automation
via chiefmartec

Southwest Airlines. Whole Foods. Lego. Dollar Rent-a-Car. Under Armor. These are all great brands. And behind every great brand these days, it’s worth asking — if you’re a marketing technologist — what marketing software are they...
The Customer Journey, Orchestration and What B2C Marketers Need To Know
via compendium

“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those were the first words out of the mouth of Steve Krause...

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