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Why 34 clear facts on Viewable Impressions matter
via biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to...
Why 34 Clear Facts on Viewable Impressions Matter
via b2cmarketinginsider

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to...
Breaking News You Can Use: 10 Top Stories
via adotas

GET UP-TO-DATE ON PEOPLE, NEW TECHNOLOGY, AND ALLIANCES. #1 IRIS.TV Responds to Rapid Growth with Three New Hires Sighting exceptional growth in sales and new product development, IRIS.TV, a video personalization pioneer that enables publishers and...
Programmatic & Digital Media Glossary
via lens

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...
Understanding the Complexities of the Programmatic Advertising Value-Chain
via exchangewire

The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are all senior executives who appreciate that the industry won’t mature without cohesion...

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Contact Close Overlay DoubleVerify Launches DV Campaign Automator™ To Streamline the Entire Trafficking Workflow in Google Campaign Manager 360 Fully a...