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Striving for a better ROI in a difficult environment, media agencies are rising up to the challenge(s). In a world that is consistently changing at a rapid pace, agencies playing a crucial role between the client and the consumer. They are evolving...

Based on the stats and factual information on the performance of Digital Marketing in the year passing by, following are the trends that the online marketers are most likely going to witness in the year 2016. With 2016 just round the corner, it’s time...

According to new research from Beijing-based marketing data technology firm AdMaster, advertisers in China said they plan to increase their digital marketing expenditure by 17% on average, while 59% of the respondents said they would increase their spending...

Seth has over a decade’s experience in the technology and digital marketing sectors. You can follow him on Twitter and connect with him on LinkedIn. 1. Can you tell us a bit about your background and expertise in the ad tech and martech industries?...

Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital...