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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

Our Facebook contest votes can be used on either a Facebook photo contest, a Facebook video contest or even a sweep-stake. It showed an investigation into the some of the rather sneaky tricks that are used get-likes some social media marketers and advertisers...

From Ian: Alan M. Dershowitz: The Day After the Election With the world's attention focused on the U.S. presidential election, some attention must be devoted to the problems we will continue to face the day after the election, regardless of who is...