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It’s no longer enough for your data to be big. Today, data needs to be deep, too. Here’s why deep data is so essential for enterprise data analytics, and tips for making your data deep. These days,... [[ This is a content summary only. Visit my website...

The next BriefingsDirect innovation thought leadership discussion focuses on the rise of business networks and how that requires new models of buying and selling as well as new ways of discovering and relating to customers and partners. Quite rapidly...

The winds of change pushing America’s healthcare profession into a new value-based era are impacting the life sciences industry with similar challenges and opportunities. Drug development cost is dramatically increasing and will continue as payers and...

The C-suite is getting a new title on an office door: chief data officer. Inside sits the executive responsible for making enterprise data benefit the organization as an asset while assuring the quality of information being gathered and used. What this...

As published in MarketingTribune on February 24, 2015. Big data is just data, no more, no less. The current image of big data reminds me of a famous Winston Churchill statement: “Now this is not the end. It is not even the beginning of the end. But it...