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Measuring Social Engagement Responsible for The Company’s Growth It is never a very easy task to measure the impact of the social efforts on your company. All the metrics offering you loads of data and charts cannot explain clearly what amount...

For small brands, social media success can be hit or miss. And when the rules of engagement keep changing, it’s easy to get trapped in today’s humongous marketing web. But before you throw in the towel on social marketing, remember that it...

Blog: Call to Action: Marketing and Communications in Higher Education From eating healthier and exercising more to striking greater work/life balance, at the start of each new year we often make a variety of personal and professional resolutions in...

Coming up with blog topics, social media posts and campaigns are usually planned separately, but why? Content and social media are the bread and butter of marketing. If one-quarter of the world’s population uses social media, you should be attempting...

Despite Paid Social’s Potency, Most Marketers Take Largely Organic Approach Although nearly 60 percent of social media marketers say their paid social media efforts are most effective for their business, more than half stick to a mostly organic approach...