Blog.jingproject.com

Could One Tiny Leak Wipe Out Your Company? Things were going great at Michael Daugherty’s up-and-coming $4 million medical-testing company. He was a happy man. He ran a good business in a nice place. His Atlanta-based LabMD had about 30 employees and...

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

By Russell Smith The public doesn’t like big businesses. They find them untrustworthy, immoral, and likely to put profits over people. While extreme, these opinions are not always completely unfounded, with revelations of tax dodging being a particular...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...