Bbkconsultants.com

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing.  Every year, more and more companies are finding and vetting potential service...

Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one understood what that had to do with pizza. I pitched Sammi repeatedly on my startup’s text message coupon product at the time...

Do you feel overwhelmed with the prospect of B2B Marketing? There’s certainly one hell of a stigma attached, and there’s no end to fear-mongering list posts on why B2B Marketing is so much harder than B2C.  If trying to come up with a high-level B2B...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

It’s a common belief that in order to run a membership program, it has to follow an Amazon Prime-type business model. The truth, however, is that with enough creativity, membership sites can be adapted to almost any business type – and a lot of entrepreneurs...