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CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...

How do you arrive at new content ideas for your blog or website? There’s a finite amount of time, but unlimited subject matter. In your vertical alone, you compete with thousands of other bloggers, who, like you, are creating new content ideas every...

 Of the average Chief Marketing Officer’s total B2B marketing budget, live events account for 24% of annual spend. That is the single largest marketing investment most marketing departments make each year. The reason for this is obvious: For most businesses...

As e-commerce accounts for a growing share of packaged food sales, manufacturers are approaching digital with a renewed focus. Food brands have stepped up investments in online retailers, in addition to focusing on mobile tools and social media. The...

Facebook is indisputably the most famous social media existing today. This is followed by sites like Twitter, Pinterest, LinkedIn and YouTube. So far, the use of the combination of these social media pages can increase the success of social media marketing...