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What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. Conversion attribution modelling allows marketers and analysts to research how different touch points...

Consumers are now making decisions about whether or not to do business with you based on how they see your company before, during and after the sales transaction. So what are they seeing? Consumers are seeing what your company represents through your...

In conjunction with Malaysia’s 56th Independence Day, Ninetology Malaysia has officially launched its Flagship Touch Point at Plaza Low Yat, Malaysia’s Largest IT Lifestyle Mall, on 30 August 2013. With a concept like no other, Ninetology...

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It...

Any business, department or service that has customers can benefit from customer journey mapping, including the IT service desk. Customer journeys are a simple way of understanding how happy your customers are, how they interact with your business and...