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In the past few months I've rounded up a number of case studies which show the benefit of A/B testing for web optimisation. However it's been pointed out to me that I've neglected to mention how site owners should go about setting up an A/B test in the...

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost...

When VC notable Marc Andreessen speaks, people pay attention, and since his 2013 claim that consumers “are not going to have a choice” but to buy online when traditional retail go bust by the end of the decade, physical stores have hurried to join the...

What makes a theme worthy of being considered the best premium WP theme? To better understand this, it’s critical to know everything WordPress has to offer in terms of website creation and design. WordPress has the distinct honor of being a highly configurable...

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing...