Adtheorent.com

New technology could help video advertisers soon. MAW has received word that GetIntent, a global provider of programmatic advertising software solutions, has completed closed beta testing for PreVid, a proprietary fill-rate optimization algorithm-as...

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping its robust data-driven predictive modeling platform...

Confluent Confluent cofounder CEO Jay Kreps 2016 is just around the corner and it’s time to predict which startups will take the tech industry by storm. Who better to ask than the startup experts, the VCs that watch them, guide them, hear their pitches...

KEY POINTS Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead...

It’s been a pretty big week for tech + privacy, with Apple overhauling the privacy-related info it pushes out to users — sharpening its pro-privacy positioning as a marketing differentiator for its devices and services. And NSA whistleblower Edward Snowden...