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06/30/16: New Facebook algorithm prioritizes posts from friends; MRC finalizes mobile ad viewability guidelines; Twitter...
via cynopsis

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...
Marketing Day: Bieber Endorses Amazon, Retailers Prep For The Holidays & Twitter World Cup Numbers
via arizonaonlinemarketing

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: Best Way To Reach Millennials Is On Social Media SDL a “customer experience” software and...
Week in Review: YouTube Still Not Profitable, TV Direct Sales Grow at Expense of Exchanges, Amazon Winning in Germany
via videoadnews

This week, we learned that even one billion viewers doesn’t necessarily lead to profit, that TV viewing is becoming screen agnostic and that Doubleclick is bigger than the stock market. Welcome to VAN’s Week in Review. For a weekly summary of industry...
Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff (FUEL)
via businessinsider

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...
RANKED: The 37 hottest pre-IPO ad tech startups of 2016
via businessinsider

Centro Centro appears again this year. The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up...

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Comments on: Syncapse's Scissons On The Benefits Of 'Techie-Nerdy Stuff' for Brands

Comments on: Syncapse's Scissons On The Benefits Of 'Techie-Nerdy Stuff' for Brands https://adexchanger.com/platforms/syncapses-scissons-on-the-benefits-of-techie-nerdy-stuff-for-brands/ Tue, 14 Mar...
AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

With Polling Problems Growing, Social Data Can Help Candidates Determine Where They Stand

In the 2016 elections, pollsters have come face-to-face with a unique problem: a very high nonresponse rate. Response rates dropped to 9% in 2012 from 36% in the late 1990s, according to Pew Research,...