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By Robert Middleton – Action Plan Marketing In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, “truthiness.” "Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions...

By Robert Middleton – Action Plan Marketing This is the final in a series of four articles about getting paid more money for your professional services. In recent weeks I’ve talked about money beliefs that may be holding you back, knowing what your...

By Robert Middleton – Action Plan Marketing Today’s article is the third in a multi-part series on making more money in your business. In a practice known as the “baker’s dozen” a baker throws in an extra muffin or cinnamon roll when you buy 12. We...

By Robert Middleton – Action Plan Marketing Today’s article is the second in a multi-part series on making more money in your business. The main reason I’m writing this series on making more money is that, in my experience, most independent professionals...

By Robert Middleton – Action Plan Marketing I don’t know many independent professionals who wouldn’t like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1. Get more new clients or customers...